Life Insurance Statistics, Data And Industry Trends 2024

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first became interested in personal finance after paying of.

Cassidy Horton Personal Finance Reviewer and Writer

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first became interested in personal finance after paying of.

Written By Cassidy Horton Personal Finance Reviewer and Writer

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first became interested in personal finance after paying of.

Cassidy Horton Personal Finance Reviewer and Writer

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first became interested in personal finance after paying of.

Personal Finance Reviewer and Writer Kelly Anne Smith Lead Editor, Growth Projects

Kelly Anne has over six years of experience with reporting and editing in the personal finance space. Her work has been featured in national publications including Reader's Digest, CNBC and Forbes. She has a background in business education and a mas.

Kelly Anne Smith Lead Editor, Growth Projects

Kelly Anne has over six years of experience with reporting and editing in the personal finance space. Her work has been featured in national publications including Reader's Digest, CNBC and Forbes. She has a background in business education and a mas.

Written By Kelly Anne Smith Lead Editor, Growth Projects

Kelly Anne has over six years of experience with reporting and editing in the personal finance space. Her work has been featured in national publications including Reader's Digest, CNBC and Forbes. She has a background in business education and a mas.

Kelly Anne Smith Lead Editor, Growth Projects

Kelly Anne has over six years of experience with reporting and editing in the personal finance space. Her work has been featured in national publications including Reader's Digest, CNBC and Forbes. She has a background in business education and a mas.

Lead Editor, Growth Projects

Patricia Louis is a recent graduate of the University of Delaware Lerner College of Business and Economics. She has written for the Philadelphia Wings NLL team and worked in media relations for the Philadelphia Flyers NHL team. Currently, she serves.

Patricia Louis is a recent graduate of the University of Delaware Lerner College of Business and Economics. She has written for the Philadelphia Wings NLL team and worked in media relations for the Philadelphia Flyers NHL team. Currently, she serves.

Patricia Louis is a recent graduate of the University of Delaware Lerner College of Business and Economics. She has written for the Philadelphia Wings NLL team and worked in media relations for the Philadelphia Flyers NHL team. Currently, she serves.

Patricia Louis is a recent graduate of the University of Delaware Lerner College of Business and Economics. She has written for the Philadelphia Wings NLL team and worked in media relations for the Philadelphia Flyers NHL team. Currently, she serves.

Updated: Jan 3, 2024, 10:22am

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Life Insurance Statistics, Data And Industry Trends 2024

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Life insurance can protect your loved ones financially if you’re no longer there to provide for them. The death benefit can be used for almost anything, such as replacing your income, covering outstanding debts, paying for final expenses or providing a tax-free inheritance to your beneficiaries.

But there are many misconceptions about the cost of life insurance and how it works. These misconceptions may have prevented families from getting the coverage they need.

To help you better understand the ins and outs of life insurance, Forbes Advisor conducted in-depth research on current life insurance statistics and facts.

Key Life Insurance Statistics

A large number of Americans rely on life insurance for financial protection. But a substantial portion lacks sufficient coverage or perceives it as too expensive—often due to misinformation about the actual cost.

Nearly 1 Billion American Families Depend on Life Insurance for Financial and Retirement Security

41% of Adults Report not Having Sufficient Life Insurance Coverage

Over Half (52%) of Americans Said They Don’t Have Life Insurance Because It’s Too Expensive

Americans are Unaware That Health History, Age and Other Factors Affect Life Insurance Quotes

Based on a Forbes Advisor survey, there is confusion around what factors determine life insurance costs, and whether disclosing certain lifestyle information will lead to higher rates.

What Percentage of Americans Have Life Insurance?

While there’s been a small uptick recently in policy ownership, the overall trend since 2011 indicates that fewer Americans now have life insurance coverage.

Just Over Half of Americans Have Life Insurance

Life Insurance Ownership by Gender

Women trail behind men when it comes to life insurance ownership and knowledge.

Women are Less Likely to Have Life Insurance Than Men

Men Are More Likely to Report Being Knowledgeable About Life Insurance

Life Insurance Ownership by Race and Ethnicity

The number of people with life insurance varies greatly across different racial, ethnic and generational groups. The primary reasons why these groups buy life insurance differ.

Only 45% Of Hispanic Americans Have Life Insurance, Lower Than Any Other Racial Or Ethnic Group

56% of Black Americans own a life insurance policy

Life Insurance Ownership by Age

Younger age groups feel a greater sense of urgency to purchase life insurance than their older counterparts, despite life insurance for seniors being available.

40% Of Gen Zers And 48% Of Millennials Report Having Life Insurance

How Much Does Life Insurance Cost?

Many people don't have a life insurance policy, or lack the coverage they need, because they assume it’s way more expensive than it actually is.

The Average Cost of Life Insurance is about $20/Month

Term Life Insurance Policies are Usually the Most Affordable

Life Insurance is Generally Cheaper for Women Than Men

What Factors Are Considered When Determining a Life Insurance Quote?

Companies consider your age, criminal history, driving record, gender, finances, health, occupation, hobbies and nicotine/marijuana usage when giving life insurance quotes. [ ] They don’t consider other factors such as household income, how many children you have and how many other life insurance policies you already have. [ ]

More Than Half of Americans Believe Risky Drivers and Extreme Hobbyists Should Pay More for Life Insurance

15% Of Americans Strongly Believe Those Who Are Not Vaccinated For Covid-19 Should Pay Higher Premiums

Marijuana Usage and Life Insurance Quotes

The Majority of Americans Believe Having Poor Credit, Using Marijuana and Having a Criminal History Should Not Lead to Higher Life Insurance Quotes

What Types of Deaths are Covered by Life Insurance?

A common misconception is that life insurance doesn’t cover deaths related to illnesses, including Covid-19.

Almost All Types of Death are Covered With Life Insurance Policies

How Much Do Life Insurance Policies Pay Out?

Life insurance claims statistics show that payouts can range from a few thousand dollars to several million dollars, depending on the type of life insurance you choose.

On Average, Life Insurance Policy Payouts Range Between $250,000 to $1 million

The Sum of Life/Annuity Insurance Benefits And Claims in 2022 was $797.7 Billion

The Smallest Amount of a Life Insurance Payout is Typically Around $5,000 to $10,000

Life Insurance Policies Typically Pay Out 30 to 60 Days After a Claim is Filed

What Can You Spend a Life Insurance Payout On?

Life insurance payouts don’t generally come with spending rules. You can use the money for anything you want.

A Life Insurance Payout Can Be Used on Anything the Beneficiary Desires

The Majority of Americans Worry That Their Family Would Struggle to Pay Bills if They Died

25% Of Americans say They Have No Emergency Savings

Who Qualifies as a Life Insurance Beneficiary?

You can pick almost anyone to get your death benefit when you pass away—but life insurance statistics show there’s a lot of confusion about this.

A life insurance beneficiary is a person or entity chosen by you to receive the benefits from your life insurance policy when you die. [ ]

Anyone Can be a Life Insurance Beneficiary, Except Pets

The Policyholder Can Choose More Than One Beneficiary and The Percent Percent of the Death Benefit Each Receives

Helping You Make Smart Insurance Decisions

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Covid-19 and Life Insurance

The pandemic has changed how Americans think about life insurance. Many people now feel a bigger push to get affordable life insurance.

The Pandemic Made American Consumers Consider Life Insurance More Seriously

The Pandemic Motivated Black Americans, Millennials, Men and Those Making $150,000+/Year to Buy Life Insurance

More Than a Third (37%) of Americans are Unsure or Do Not Know Life Insurance Covers Death From Covid-19

What is The Difference Between Term and Whole Life Insurance?

Both term life insurance and whole life insurance pay a death benefit to your beneficiaries. But term life is usually cheaper, while whole life comes with more features.

Term Life Insurance Policies

Whole Life Insurance Policies

Life Insurance Market

The life insurance industry is a huge part of the American economy—and it continues to grow year over year.

How Much is the Life Insurance Industry Worth?

Life Insurance And Annuities Were Responsible For Nearly Half (47%) Of The American Insurance Industry’s Net Premiums In 2021

Life Insurance Buying Statistics

The statistics are clear—the more you know about life insurance, the more likely you are to sign up and have the right amount of coverage. Use a life insurance calculator to estimate your needs.

Americans Who Feel Knowledgeable About Life Insurance are More Likely to Enroll Than Those Who Aren’t

It’s Estimated That More Than 100 Million Americans are Either Underinsured or Uninsured

What Types of Life Insurance Do Americans Buy?

You can usually get life insurance on your own or through an employer.

Individual Life Insurance Policies Are the Most Common

Many Americans Rely on Employer's Group Life Insurance Coverage

Many employers offer group life insurance as a workplace perk at a low-or no-cost to employees. [ ] But group life insurance is called supplemental life insurance for a reason. The coverage is usually limited to an amount predetermined by the employer—such as one year’s salary—and is usually only active if you stay with the company. [ ]

Relying solely on workplace life insurance may leave you underinsured. You could also risk losing your policy if you leave your job. Instead, buy an individual life insurance policy with a death benefit and length of time that best fits your needs.

Inheritance and Lost Income are the Top Reasons for Buying Individual Life Insurance

There are many reasons you may decide to buy an individual life insurance policy, even if you’re covered under an employer's group life insurance policy. Based on a Forbes Advisor survey:

Why Don’t Some Americans Purchase Life Insurance?

Despite the many benefits of life insurance, there are still several reasons people hold back from purchasing a policy.

Americans Cite Cost, Other Financial Priorities and Confusion as Reasons to Not Purchase Life Insurance

82% of Americans Overestimate the Cost of Life Insurance

Black Americans, in Particular, Commonly Report Life Insurance Being too Expensive

Compare Life Insurance Companies

Compare Policies With 8 Leading Insurers

Disclosures

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Personal Finance Reviewer and Writer

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first became interested in personal finance after paying off $18,000 in debt within 10 months of graduating college. She later went on to triple her salary in two years by ditching her 8-to-5 job to write for a living.

Lead Editor, Growth Projects

Kelly Anne has over six years of experience with reporting and editing in the personal finance space. Her work has been featured in national publications including Reader's Digest, CNBC and Forbes. She has a background in business education and a master's degree in international communication studies.

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